Category Archives: safer beauty

Joining Beautycounter

I am rarely one to jump into things that just feel “right” 9 times out of 10 I overthink things until I talk myself out of it but for some reason a couple weeks ago I did not do this and wanted to share about my new “venture”.

A year ago my friend Brie introduced me to Beautycounter, and at the time I was satisfied with my overall skin care and products but I also knew there was better out there for me. As I slowly started to read and learn more about Beautycounter I fell in love, not just with the products but the company.

Their mission is to get safer products into the hands of everyone because they believe that products can be beautiful, effective and significantly safer.

Over the past few months I felt the urge to join as a consultant but in my mind I could not commit, mainly wondering how I could find more time in my days to do so. But here is the thing, I really believe that if we want to do something bad enough, we find the time and it happens almost effortlessly. This is exactly how everything has gone for me over these past couple of weeks. I have more than enjoyed reading and learning more about this company, fell even more in love and slowly started to tell my friends and family about it.

One main thing that stuck out to me was that they have a list of more than 1500 ingredients that they prohibit in their products which includes 1400 the European Union has banned plus their “never list” which is another 100 ingredients they prohibit in their product formulations.

As I read more into these ingredients, their potential effects and saw they are in many of the products in our house I started to think “are these the products I want to be using on my children or have them using as they get older?” No! I want better for them, and for myself – and that there was enough for me to become a consultant. Because we all deserve better.

As well I have learned many other things to love about Beautycounter – like they are a Certified B Corporation. The B stands for Benefit which means that unlike a traditional corporate structure they consider the people, the planet and profits. They go well beyond the current industry standards for transparency, this is not only in their products, but for advocacy and in education as well. And for advocacy? In 2017 alone they held more than 100 meetings with Congress and Parliament advocating for new laws to get safer products into the market. Totally inspiring.

I could not end this post without sharing my Beautycounter favourites over the past year.

Their masks, I use both the balancing facial mask (either once a week/spot treatments) and the brightening facial mask 2 days a week. Both have dramatically improved the overall texture and look of my skin.

The balancing facial mist. This has been a life saver for me! I workout at lunch 2-3 days a week running or going to spin class but never have the motivation to wash my face after (shhh I know!) and I swear by this mist to absorb the excess oil/sweat post workout to help avoid breakouts.

The nourishing cream exfoliator – I was never a fan of exfoliators before this one as they were always too harsh on my skin.

Countermatch adaptive moisture lotion. I have struggled to find a moisturizer my skin likes before finding this one earlier this year. The best part? It adjust to your hydration levels throughout the day!

Their kids line, with Chloe’s sensitive skin we had problems finding a body that did not give her dry skin and eczema. Since moving to their body wash we have had no issues!

Onto makeup! I will pick my top two favourites here, which has to be their touch up concealer pen and the sheer lipstick. I am going to talk for a second on the lipstick since I am devote lip gloss user but this stuff 100% changed my mind!

Like everything I know that Beautycounter may not be for everyone, but for us it works, fits in with our beliefs and we really love the company and everything it stands for. So if you want to learn more about the company and their products let me know, as I am happy (and excited) to do so 🙂